Newsletter is targeted towards business owners and addresses issues that are relevant to them: employee benefits, business valuation, marketing, growth, succession, insurance, tax planning, and so on
My audience is business owners that are looking for ways to increase the value of their company. They have the usual “team” (accountant, financial advisor, attorney, insurance broker) but those professionals are limited to their own silos of competence. My ideal subscribers wants to maximize their current compensation from their business and position themselves to either profitably sell it or successfully pass it on to the next generation. I have a lot of professional service practices in my audience. They are interested in tools that can help them be more efficient, make more money, or save money in their business.